{"id":13155,"date":"2019-10-31T15:27:37","date_gmt":"2019-10-31T15:27:37","guid":{"rendered":"https:\/\/www.arthurholm.com\/1-dinspiration-et-99-de-transpiration\/"},"modified":"2019-10-31T15:27:37","modified_gmt":"2019-10-31T15:27:37","slug":"1-dinspiration-et-99-de-transpiration","status":"publish","type":"post","link":"https:\/\/www.arthurholm.com\/fr\/1-dinspiration-et-99-de-transpiration\/","title":{"rendered":"\u00ab\u00a01 % d&rsquo;inspiration et 99 % de transpiration !"},"content":{"rendered":"<h4>Aujourd&rsquo;hui, nous c\u00e9l\u00e9brons le fait qu&rsquo;Albiral Display Solutions a obtenu 33 brevets et mod\u00e8les d&rsquo;utilit\u00e9 valid\u00e9s dans plusieurs pays. C&rsquo;est un chiffre important pour une petite entreprise comme la n\u00f4tre : nous avons une innovation par travailleur ! <a href=\"https:\/\/www.arthurholm.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-31-at-16.11.14-1-e1572535025616.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-19802 aligncenter\" src=\"https:\/\/www.arthurholm.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-31-at-16.11.14-1-e1572535025616-1024x492.png\" alt=\"\" width=\"783\" height=\"376\"><\/a><\/h4>\n<p>La cr\u00e9ativit\u00e9 est la m\u00e8re de l&rsquo;invention et il ne s&rsquo;agit pas d&rsquo;\u00eatre la premi\u00e8re ou la seule personne \u00e0 avoir une id\u00e9e, mais de relier les id\u00e9es entre elles. Bien que son processus puisse se d\u00e9rouler de diff\u00e9rentes mani\u00e8res, voici les \u00e9tapes de base communes : pr\u00e9paration, incubation, illumination et mise en \u0153uvre. <a href=\"https:\/\/www.arthurholm.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-31-at-16.14.21.png\"><img decoding=\"async\" class=\"wp-image-19807 alignnone\" src=\"https:\/\/www.arthurholm.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-31-at-16.14.21-1024x612.png\" alt=\"\" width=\"851\" height=\"508\"><\/a>La v\u00e9rit\u00e9 est que les id\u00e9es ne naissent pas dans un vide intellectuel. Si nous voulons que nos cerveaux trouvent des concepts innovants, nous devons les nourrir de mat\u00e9riaux avec lesquels travailler ; nous devons rassembler des informations, nous immerger dans le sujet et pr\u00e9parer un environnement dans lequel les id\u00e9es peuvent se d\u00e9velopper. Ces informations peuvent provenir de conversations avec des clients, de visites d&rsquo;expositions, de discussions avec des coll\u00e8gues, de l&rsquo;exploration de ce que font d&rsquo;autres fabricants et partenaires. Nous devons identifier un besoin et \u00eatre curieux de savoir comment le r\u00e9soudre. C&rsquo;est le moment de rechercher, de parler et de faire du brainstorming.    <\/p>\n<p>L&rsquo;\u00e9tape de l&rsquo;incubation est vraiment importante et fonctionne g\u00e9n\u00e9ralement \u00e0 un niveau subconscient. C&rsquo;est le moment d&rsquo;examiner ce que nous avons appris en regardant les faits sous diff\u00e9rents angles et en exp\u00e9rimentant en assemblant diverses id\u00e9es. Nous devons synth\u00e9tiser et commencer \u00e0 construire une cr\u00e9ation. Il se peut m\u00eame que nous devions nous \u00e9loigner de nos id\u00e9es et faire autre chose : nous promener, lire un livre, \u00e9couter de la musique, faire d&rsquo;autres choses productives, afin de pouvoir revenir plus tard avec un esprit plus frais.  <\/p>\n<p>L&rsquo;illumination est le nom scientifique de l&rsquo;instant \u00ab\u00a0aha\u00a0\u00bb. Vous \u00eates comme : \u00ab\u00a0Oh mon Dieu ! C&rsquo;est \u00e7a l&rsquo;id\u00e9e ! La chose obscure devient claire. Et il arrive que ce moment arrive de mani\u00e8re inattendue. Soudain, nous voyons clairement \u00e0 quoi devrait ressembler le produit ! Le malheur de l&rsquo;illumination, c&rsquo;est qu&rsquo;elle survient souvent au moment le plus inopportun : au milieu d&rsquo;une r\u00e9union importante, au milieu d&rsquo;une pr\u00e9sentation, en marchant, en conduisant ou m\u00eame sous la douche. La mise en \u0153uvre est le moment o\u00f9 nous entamons le processus de transformation des pens\u00e9es en produits finaux ; l&rsquo;id\u00e9e voit le jour. Pour que la cr\u00e9ativit\u00e9 atteigne le march\u00e9, nous devons penser aux utilisateurs et \u00e9laborer notre message ou notre id\u00e9e ; nous devons v\u00e9rifier si notre solution est satisfaisante et, si ce n&rsquo;est pas le cas, reprendre le processus depuis le d\u00e9but.        <\/p>\n<h4>Comme l&rsquo;a dit Edison<strong><em>: \u00ab\u00a01 % d&rsquo;inspiration et 99 % de transpiration\u00a0\u00bb !<\/em><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, nous c\u00e9l\u00e9brons le fait qu&rsquo;Albiral Display Solutions a obtenu 33 brevets et mod\u00e8les d&rsquo;utilit\u00e9 valid\u00e9s dans plusieurs pays. C&rsquo;est un chiffre important pour une petite entreprise comme la n\u00f4tre : nous avons une innovation par travailleur ! La cr\u00e9ativit\u00e9 est la m\u00e8re de l&rsquo;invention et il ne s&rsquo;agit pas d&rsquo;\u00eatre la premi\u00e8re ou la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-13155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;1 % d&#039;inspiration et 99 % de transpiration ! | arthurholm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arthurholm.com\/fr\/1-dinspiration-et-99-de-transpiration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;1 % d&#039;inspiration et 99 % de transpiration ! | arthurholm\" \/>\n<meta property=\"og:description\" content=\"Aujourd&rsquo;hui, nous c\u00e9l\u00e9brons le fait qu&rsquo;Albiral Display Solutions a obtenu 33 brevets et mod\u00e8les d&rsquo;utilit\u00e9 valid\u00e9s dans plusieurs pays. 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