Elegance goes far beyond clothing, good manners or the watch you wear. Elegance comes from the Latin word “elegantia” and means “quality of the one who extracts the best”. Elegance is intangible, difficult to describe, easy to perceive and impossible to imitate. You either have it or you don’t.
Perhaps many people do not realize that, in terms of competitiveness, one of the things that differentiates one company from another is the image it conveys, and this is largely due to the elegance of each one.
First impressions depend initially on what we see. And these impressions play a very important role in our day-to-day lives. It is through the first impression that we decide whether we like something or not. It is also the trigger for attraction and other social interactions.
And as someone very well said, “There is no second chance to make a good first impression.”
In business, first impressions also play. While it should be clear that brains, talent and attitude are what matter, looking smart is also a very relevant factor. And this is what we seek at Arthur Holm: to inspire decision makers in meeting spaces through elegance: combining technology, innovative products and attention to design. Every detail. From the selection of materials to the design itself.
And elegance has always been about discretion. Therefore, we strive to create technology that disappears inside the furniture through harmonious, smooth and silent movements. In respecting the design of the furniture to the maximum by creating monitors, microphone solutions, speakers and cameras that can be perfectly integrated while preserving the same finish of the table. Providing the best tools for optimal decision making in meeting and discussion spaces, without fuss and with the utmost elegance.
And this is Arthur Holm: a different way of understanding elegance and technology.
